Price a new project in minutes with a defensible estimate.
Pricing a project on instinct is how agencies end up working for free on the back half of an engagement. This free proposal and estimate calculator breaks the work into tasks and hours, applies your cost rate and target margin, and produces a defensible price you can drop straight into a proposal, with your profit built in rather than hoped for.
Build the price from the work up, not from a number you hope the client will accept. List the tasks and the hours each will take, total them, and multiply by your loaded hourly cost rate to get the true delivery cost. Then apply your target margin to reach the quoted price. This calculator computes the price so the margin sits on top of cost, which means the figure you quote already protects your profit instead of leaving it to chance.
The two inputs that matter most are honest hours and a true cost rate. Pad neither and skimp on neither. Estimate the hours the work will really take, including the revisions and coordination that always happen, and use a fully loaded cost rate that includes overhead. Get those right and the quoted price is one you can deliver against profitably.
Marking up cost by a target margin is what separates a sustainable agency from one that is busy but broke. When you quote a round number that feels right, you have no idea whether it covers the work, and a few extra hours can quietly erase the profit. When you price from tasks, hours, and a defined margin, you know exactly how much room you have and where the break-even sits.
A bottom-up estimate is also far easier to defend. If a client pushes back, you can point to the tasks and the hours rather than negotiating a number you cannot explain. And if they want to cut the price, you have a clear conversation about cutting scope to match, instead of silently absorbing the difference.
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