Free tools

Free tools for agency owners

Small, no-login utilities that take a slice of operational chaos off your plate, from pricing and pacing to onboarding and capacity. More launching soon as part of OpsForge.

💰Popular

Agency Retainer Margin Calculator

See whether a client retainer is actually profitable once you account for team cost and hours.

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⏱️

Billable Utilization Calculator

Find out how much of your team’s time is billable versus lost to overhead.

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📊Popular

Ad Budget Pacing Calculator

Check if a campaign is over or under pacing partway through the month.

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📈

ROAS & Blended ROAS Calculator

Run client-ready return-on-ad-spend math across channels in seconds.

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🧮

Media Math Converter

Convert between CPM, CPC, CTR, and CPA without the spreadsheet.

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🔗Popular

UTM Campaign Builder

Build clean, consistent tracking links for every campaign and channel.

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🏷️

Ad Naming Convention Generator

Generate one naming standard for campaigns across Google and Meta.

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✅

Client Onboarding Checklist Generator

Create a repeatable onboarding checklist so no step gets missed.

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📋

Scope-of-Work Builder

Turn a client brief into a clean, scoped statement of work.

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🧑‍💼

Agency Capacity Planner

Match your client load to team headcount before you over-commit.

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🔁

Client Churn & LTV Calculator

See what a client logo is really worth over its lifetime.

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🧾

Proposal & Estimate Calculator

Price a new project in minutes with a defensible estimate.

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