AI Ops System for a Full-Service Marketing Agency
The agency's proven SOPs, templates and VA workflows, turned into an AI system where the AI does the task and a human reviews it.
What was going wrong
This agency already had it figured out: clear SOPs, templates for websites, ads and creatives, and VAs executing every task. Everything worked, but it all ran on manual hours.
Blog posts, keyword research, citations, technical SEO audits, Google Business Profile work, on-page builds, ad setup and monthly reporting each needed a person to do the work. Growth meant hiring more VAs, and margins stayed capped by headcount.
What I built
We did not redesign their process. We took the SOPs that already worked and turned them into automated workflows, so the AI generates and executes each task and a human only reviews the result.
The system is driven by client and campaign data. Enter it once, and the workflows build the pages, create and optimise the ads, produce and publish the content, and assemble the monthly report. The goal was to cut manual work by around 70%.
Where a step could not be fully automated, such as verification handling during citation creation, the system hands it to a person as a clear review task instead of stalling.
Step by step
- 01
Input the client or campaign
Business details, locations, services, targets and brand assets go in once.
- 02
SOPs run as workflows
Each existing SOP becomes an AI-driven workflow that does the work, not just a draft of it.
- 03
Work is executed in the tools
Pages, posts and ads are built and published directly in the CMS and ad platforms through integrations and browser automation where needed.
- 04
A human reviews
Everything lands in a review queue. Approve, tweak or send back before it goes live.
- 05
Reporting is assembled
Monthly reports are compiled from the same data, ready to send.
What it does
- Blog writing and publishing to Squarespace or WordPress
- Keyword research feeding content and on-page work
- Citation creation with verification handling
- Technical SEO audits and fixes
- Google Business Profile optimisation, posting and replies
- Editable graphic templates for social and ads
- Full on-page SEO page creation and publishing
- Google Ads and Meta Ads setup, creatives and optimisation
- Monthly reporting
Built with
Other case studies
Upwork Copilot
A filter-and-draft pipeline that surfaces only the Upwork jobs worth bidding on, early, with the proposal already drafted.
Local Lead Scraper
A Google Maps powered prospecting tool that finds local businesses with dated, non-mobile-friendly sites and builds a compliant outreach list.
Quoteworthy.ai
An AI-assisted workflow for your PR journey, taking the guesswork and the manual grind out of earning media coverage.
LinkedIn Connection Request Cleaner
Bulk withdraw pending sent invitations older than a set number of days, something LinkedIn has no native way to do.
Want something like this for your agency?
Book a free Ops Audit and I will show you which manual processes are worth automating first.