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Web design agencyProspecting automation

Local Lead Scraper

A Google Maps powered prospecting tool that finds local businesses with dated, non-mobile-friendly sites and builds a compliant outreach list.

Local Lead Scraper showing a map of businesses and a list of website issues found
Hours
of manual site-checking replaced per market
100%
of listed emails sourced from the business's own site
Specific
opening lines based on real problems found
/ the problem

What was going wrong

A web agency wanted to sell redesigns to local businesses, but finding the right prospects was manual: search a suburb, open site after site, judge each one by eye.

Cold email in Australia is restricted. You can only email an address that is published on the business's own website, which is inferred consent. A scraped list from anywhere else is a compliance risk.

/ the build

What I built

We built a scraper on the Google Maps API. The agency enters a location (postcode or suburb) and an industry (for example audiologists), and the tool pulls every matching business.

Each website is then audited for signs it needs work: dated design, not mobile friendly, and other issues. Only the business email addresses publicly listed on the site are kept, so the list stays within inferred consent.

The output is a targeted list that records what is wrong with each website, so the first email can open with a specific, true observation instead of a generic pitch.

/ how it works

Step by step

  1. 01

    Choose a market

    Pick a postcode or suburb and an industry.

  2. 02

    Find the businesses

    The Google Maps API returns every matching local business and its website.

  3. 03

    Audit each site

    Sites are checked for dated design and mobile-friendliness problems.

  4. 04

    Collect published emails

    Only addresses listed on the business's own website are captured.

  5. 05

    Export the list

    A targeted list with the specific issues found per site, ready for outreach.

/ key features

What it does

  • Search by postcode or suburb plus industry
  • Website audit: dated design, mobile friendliness and more
  • Only publicly listed emails, built for inferred consent
  • Per-site notes on what was found wrong
  • Exportable list for outreach
/ under the hood

Built with

Google Maps APISite auditingEmail extractionCSV export
/ more work

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