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Chrome extensionCold email tool

Instantly Account Organiser

Turns a flat list of sending accounts into a grouped, bulk-actionable table with campaign attribution and health alerts.

Instantly Account Organiser showing grouped sending accounts with health scores and bulk actions
3 clicks
to pause every account on a domain, down from 20+ (design target)
Under 5s
to answer which accounts are idle (design target)
24h
window for catching a health score drop (design target)
/ the problem

What was going wrong

Instantly's email accounts page is a flat list. At 20+ accounts across several domains there is no grouping, no bulk editing beyond a status filter, and no way to see which campaign an account belongs to.

Health score is a single point-in-time number, so a drop from 100 to 82 goes unnoticed unless you happened to look yesterday. Pausing every account on one domain means 20+ individual clicks.

/ the build

What I built

We built an overlay for the Instantly accounts page. Accounts are auto-grouped by domain with zero setup, and can be grouped by tag, status or provider as well. Each group shows rollups: account count, daily capacity, sent today and average health.

Multi-select bulk actions cover pause, resume, warmup, daily limit, sending gap and tags, each with a before and after confirmation and a progress drawer. Health snapshots are stored daily, so drops, errors and accounts that have gone silent are flagged with a badge and a Needs attention view.

Groups are saved as native Instantly tags, so they keep working outside the extension. It uses Instantly's official API with a scoped key, not page scraping.

/ how it works

Step by step

  1. 01

    Connect with a scoped API key

    Paste a key limited to just the permissions the tool needs.

  2. 02

    See accounts grouped

    Domains become groups instantly, with rollups per group.

  3. 03

    Filter and select

    Find the accounts you care about and select them in bulk.

  4. 04

    Act in a few clicks

    Pause, resume or change limits across a whole group, with a confirmation first.

  5. 05

    Get alerted on drift

    Health drops, errors and idle accounts surface automatically.

/ key features

What it does

  • Auto-grouping by domain, plus tags, status and provider
  • Group rollups for capacity, sent today and average health
  • Bulk pause, resume, warmup, limits, gaps and tags
  • Before and after confirmation with a progress drawer
  • 30 days of health history with drop alerts
  • Campaign attribution to spot idle and silent accounts
  • Saved views such as Needs attention
/ under the hood

Built with

Chrome extensionManifest V3ReactTypeScriptInstantly API v2
/ more work

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